I was quite shocked to read his article (sorry I did not include the source link, please search on google) and had felt a little 'down' because SEO is one of my expertise in the internet marketing world.
With it some money from my web SERP significant decline in the google search engine, and make traffic and earnings fell drastically. I had thought that the article was true, that the SEO technique was finished forever.
Then me and some friends to dig deeper and do some research experiments on the changes in the google search engine. And I found some information and the fact that the actual SEO techniques can still be relied upon, but need to be modified. So you may ask why your SEO strategy fail?
9 Factors Causing The Failure of Your SEO Strategy
Here are some reasons why SEO strategy that you apply do not work or even leave a bad impact on your website:1. Your Website Suck
This is the reality that often occurs in the algorithm era google google panda and penguin! Now this is not just about SEO backlinks are many but more than that, now google bot also look at the quality of your website. You must have quality content to be able to win the attention of google. In addition Google also pay attention to user activity on your website and social media. If you do not have a preferred content your users or display and navigation is ugly, chances are your website will get in trouble in the SERP, especially google.
See also : 50 Factors Affecting Website Ranking in Google
2. Using SEO Techniques That Old
Search engine algorithms google or other search engines are constantly changing from time to time, because it was done SEO tactics also changed from time to time in line with changing search engine algorithms. SEO campaigns that are not up to date could have a negative impact on the SERP (Search Engine Result Page) website, always doing SEO campaign up to date to keep your website SERP position.
3. Choosing Your Niche The Too Hard
Choosing a niche that is too hard is a risk to your business because you will definitely deal with other competitors who may have been very popular with the niche. You will be competing with websites large and well-known brands that are trusted by the search engines, you may feel ready to compete but this will be something that makes you frustrated, and you should be ready with it.
4. You Do not Have Tools To Analyze Website and Track Your Goal
Maybe you do not want to be bothered to install the analysis tools in your website, but how can you know your website traffic and your goal is achieved if the web is not installed tools to analyze it? Installing Google Analytics on your website is a must if you want to succeed in your SEO campaign, so that you know what your goals are achieved and what is the appropriate strategy for your SEO campaign.
5. Focus Keywords Your Site Too Narrow
Focus on a niche is a good choice, but if you choose keywords (keywords) that are too narrow or rarely sought through search engine traffic then it is likely that you will also get very little. You need a little expand keywords your site to get the opportunity to reach a wider audience, but still remains on your niche.
6. Build Backlinks With The Wrong Way
Build backlinks is something that is recommended for SEO activity, we all agree on this! But the panda and penguin algorithm era, you are not advised to build backlinks to the old way they pleased. You may never be tempted by backlinks service that offers 10,000 backlinks in a short time and just pay Rp 100,000, - WOW! If you've used the service during the panda and penguin, I can guess the results ... most likely your SEO campaigns fail! To build a healthy backlinks to your website, you must pay attention to the quality of backlinks, and should look natural.
7. You Do not Use Social Media
I believe that almost everyone has social media accounts such as twitter, facebook, pinterest, google plus, and others. If you have a website but do not have one social media accounts, I think this is a big mistake ... it too! If you are doing the SEO campaign and thought I could win the competition SEO without using social media, then I can say that you're a fool of yourself!
8. No Patience
It is unfortunate that the SEO process does not happen quickly. You do all the effort in the right way but maybe the result that you expect is not visible in a matter of days or weeks or even months. There is no definite time when SEO campaign you will see the results, but I say that the effort is right and patience is a must done by a webmaster, even when you do not get results in time you should still do your SEO as well as possible.
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