The Internal Link Function in Website / Blog

There were numerous discussions Internet marketers, webmasters and SEO experts, who discuss about link building.

I also often find a discussion of strategies to build backlinks with the latest techniques that he says most 'capable' which will improve the ranking of a web page in the search engine Google.

I see, there are important things forgotten in these discussions, they forget that there is a strategy of internal links on a website / blog.

Internal linking is a link from one web page to other pages within the same website, where the contents are still in touch. This is one way to help Google's crawlers in navigating our web page. Moreover, internal links also enable the visitors of our website to find more information is still relevant. Obviously this will make visitors will be longer on our site. Basically, internal linking in your website / blog is one very important part in increasing the onsite SEO (Search Engine Optimization).

What are the benefits of Internal Linking?

For me personally, the main purpose of internal linking is to facilitate the search engines in exploring, indexing all the pages and look at the overall structure of my blog. The structure is neat website will make all the pages of your website well indexed in search engines, and this means that your pages will be easily matched to user searches in the Search Engines, such as Google.

1. Improving the use and user experience on your site

Actually had a lot of blogs that discuss about the importance of internal linking for SEO, but the truth was not the only benefits. As already mentioned above, internal links will allow visitors to navigate your website and open the other content pages on your website.

Imagine a person who finds a link in your article in Google search results. After they read it and find the information they need, they'll likely close the page on your website or pressing the back button. By contrast, if they find the anchor text links in your articles about other information that may be of interest for visitors. This link will direct the reader to other posts were still in touch. And if they like your writing, maybe he'll be a subscriber of your blog and will come back again in the future.

Internal links can make visitors linger in your blog and open the other pages on the blog. Make visitors feel at home in your blog will decrease the bounce rate (bounce rate) of your website, and this is very important because Google takes into account the bounce rate as a metric in determining whether your blog has quality content or not. If visitors are quickly leaving your blog, Google could consider that the blog does not provide benefits to its readers, and this could result in a decrease of your blog ranked in the search engine Google.

2. Improve SEO (Search Engine Optimization) your site

By creating internal links, you help the search engine spiders to crawl your site easily and quickly. Posting content with internal links would be better than letting the post page is no link to post your other pages.

Make internal links to other pages with relevant keywords is a very effective way to increase the SEO value of your posts. Obviously this is very easy to do. Such as business or your blog is engaged in the laundry, you can create an internal link by using the keyword phrase "Laundry Services Offers" on the post that talks about clean clothes to get to your other posts that offer laundry services at a cheap price. This will help the search engines to understand the content of your website as a whole.

3. Improve the visibility of the content in your website

With increasing time, the content on the website / blog you certainly will be growing by the day. Some content may only be sunk and increasingly hard to find by visitors to your website because of the new content.

If you have a page of content you want to show on your blog visitors, but in fact the page is not as popular as other pages, then you can add a link to that page in a content page that was quite often read by visitors to your blog.

You can show the content in your own time by placing the internal link to the page in the post popular and frequently visited your blog readers. The more pages of your blog that is open to visitors and is accessible by the search engine, then the visibility of your blog, the better. Surely this would give better results on the website and your business.

This Notice When Making Internal Linking

If we do it right, then we will see good results on Google search pages. In use WordPress, some webmasters 'submit' internal linking on the task of creating a plugin, for example Tagging 2 plugin Search Term (STT2).

This WP Plugin (STT2) can indeed help us in making the internal linking automatically based on keyword and tag, with an unlimited number. However, in fact, many users do not understand how to set it up so as to make the internal linking in the website became uncontrollable. Instead of getting a good result, it will make exercise a blog spam by search engines.

Therefore, please note the following when making internal linking:

1. Create internal linking to related pages.
2. Create internal linking naturally, not too much.
3. Use anchor text are varied and correspond to the intended page.
4. Perform internal linking regularly.

Read also: 50 Factors Affecting Website Ranking in Google

As you can see on this blog, I use the plugin to create a related post at any post, but I also make internal linking to the linked page manually.

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