GDI Analytics - New Products GDILab For Social Media Data Analysis Maximum Over

Source image: inet.detik.com

GDI Analytics - New Products GDILab For Social Media Data Analysis Maximum Over
The growing world of digital in Indonesia, making use of social media is also growing so rapidly. The data are scattered on social media are also countless, a huge explosion in the amount of data can even reach millions without any processing into one. Lots of data scattered on social media without being able to put to good use for the company.

Whereas these data can be used to improve the performance of a company. Recognizing that fact, GDI Lab, a startup company Indonesia managed to make a breakthrough by creating a special application for analyzing data from social media platforms such as Facebook, Twitter and Instagram named GDI Analytics. Analytics GDI is expected to become a solution to improve the performance of companies from the information that was obtained from the data in social media.

About GDI Analytics

GDI GDI Analytics Lab is bringing forth is a startup in the IT field is established in December 2013. For this new product GDI Analytics, an analytic engine developed from smart named Genesis Technology or extension of Generate Analysis. GDI Analytics says could help users to analyze data from several popular social media platform in Indonesia. Three social media that can be analyzed from this product is #Facebook, Twitter and Instagram. The third was chosen social media because the data of the three are considered to have high potential to be processed into digital market insight.

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Analytics of the use of GDI, the user is able to obtain a lot of data about what you are talking about the public about a product or brand. It also can measure the performance buzzer, anyone who promote a campaign and also at a time can know its location.

In addition, it also can measure how popular a marketing campaign was run. To be able to use those services, GDI Lab set prices fairly affordable for consumers. Users are only charged Rp 500 thousand per month. But if customers want more service details, such as the use of the service until the presentation of the report to the customer, the fee charged is certainly higher.

GDI Analytics Will Increase Social Media For Analyzed

The existence of GDI Analytics is intended to help companies, especially SMEs to maximize potential in themselves. Because of the processed data can be obtained chats are talking about good policy, culinary or other info.

"Thanks to the data that we process, we can know that the street vendors are usually ngobrolin policy, favorite food, and all sorts. This information is valuable for market research, "said Jefri Dinomo, Co-founder and VP Product Development GDI GDI Analytics Analytics is currently launching in Jakarta, on Friday.

To present data from a variety of social media in the form of Software as a Service (SaaS) can be accessed through a browser. However, for data collection, they certainly can not necessarily or freely without permission. As well as on social media Twitter, they (Twitter) are willing to provide their data, GDI Lab work directly with Twitter so they can use the Software Development Kit (SDK) on Twitter.

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Through the SDK, Twitter provides a variety of general information such as gender, age, location, number of posts, retweet, conversations between users, and others. Although Twitter is willing to provide the data, but they are still upholding the privacy of its users.

"All can be analyzed, but not all of the data we are open. Twitter will continue to maintain the privacy of its users. Not many people want to open all the data, "said Roy Simangungsong, Country Head Twitter Indonesia.

Looking ahead, GDI Analytics will develop a social media coverage that can be analyzed. If currently only on three major social media such as Facebook, Twitter and Instagram, to further GDI Analytics will be able to process data from other social media such as YouTube and Pinterest. To support its performance and improve the performance of startup founded by Billy Boen, Yopie Suryadi, Jefri Dinomo and Dani Masas it cooperates with companies from Thailand, which also operates in the field of data analytics, Digital Associates.

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