Muhammad Sadad ~ Founder and CEO Erigostore Successful Business by Turnover Reaches Rp 22 Billion
Currently traveling has become a habit and a new craze of Indonesian society. With so many new attractions that have sprung up along with the trend of photo sharing selfies on social #media make traveling activities now become rampant and phenomenal. This traveling from hectic activity surrounding the business opportunities even more wide open. And one business opportunity that is open from traveling proliferation activities are the provision of goods for traveling.
In this case Muhammad Sadad into one figure entrepreneurs to capture this opportunity by establishing Erigo Store. With sincerity and hard work now Erigo Store business has been able to achieve a turnover of USD 22 billion in 2015. And then, as if the story of Muhammad Sadad set up the business of supplying goods for this traveling? Here's his review.
Beginning of Enterprises
Opportunities in the world traveling is the underlying reason for the Sadad Muhammad then set Erigo Store. The 25-year-old man initially run their business with brand fashion #bisnis "Selected and Co" on November 28, 2010 ago. But over time, the brand was renamed "Erigo" devoted to the provision of treveling purposes by promoting the application of design that is convenient for the consumer. Sadad itself Erigo brand started with the manufacture of products by making casual batik.
Brand Strategy Erigo
With the potential for product development Erigo, Sadat admitted that he was the last date of 15 September 2015 implementing new business strategies with me-rebranding Erigo brand into the concept of street stlye and traveling. This strategy proved and the accomplishment by launching a new collection called "Reflective".
In addition to not have had Sadad also stated that he is also the approach followed by the activity of traveling. With this approach the man who had kualiah in UI is trying to present the products Erigo as an apparel concept that supports the activities of traveling.
His efforts more evident when he was always doing session photo session for its collections in several countries. Of effort and hard work is no doubt when in 2015, Sadad able to achieve business turnover reaching Rp 22 billion.
Although it has been quite successful, but Sadad admits that they will continue to develop Erigo with innovative concepts. He wants Erigo able to become a brand that is always able to meet the needs of the community in the course of traveling with style and of course forget.
Recruit Bloggers As Brand Ambassador
Currently itself Sadad is working with two #blogger that maketh as a brand ambassador Erigo. Two bloggers also be Ambasssador Erigo brand is Lala Karmela and Ballerina. In cooperation over year later the two bloggers will focus on traveling in the country as his campaign.
Campaign all over the archipelago itself will be divided into 12 episodes and presented in a travel story or traveling all over the archipelago with clothes from Erigo products that wear two brand ambassador earlier. Story-ceita was later also planned also will be incorporated into a documentation in the form of videos, photos also a blog post.
In this campaign Sadad stated that in addition to promoting products Erigo, this campaign also aims to inspire young people to get to know the diversity of tourism, culture in Indonesia.
Marketing Strategy and Targets in 2016
In the year 2016 alone Muhammad Sadad launched Erigo vision is traveling with Erigo campaign. Interest launch of this version is to demonstrate to the outside world that Erigo participate lift Indonesian tourism and also increase the creativity of the nation. In 2016 it also Sadad stated that he was directing Erigo on serving consumers with a wide variety of styles guidance broader and could be a trendsetter, especially in Indonesia.
Not just make campaign later this year will also include Erigo Sadad at 44 events in four months. Degan all the things done in the 2016's and also comes with offline and online marketing steps, Sadad targeting turnover of the business will be racing to reach Rp 50 billion.
Currently traveling has become a habit and a new craze of Indonesian society. With so many new attractions that have sprung up along with the trend of photo sharing selfies on social #media make traveling activities now become rampant and phenomenal. This traveling from hectic activity surrounding the business opportunities even more wide open. And one business opportunity that is open from traveling proliferation activities are the provision of goods for traveling.
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| Source image: Genmuda.com (Aditya Soeprapto) |
Beginning of Enterprises
Opportunities in the world traveling is the underlying reason for the Sadad Muhammad then set Erigo Store. The 25-year-old man initially run their business with brand fashion #bisnis "Selected and Co" on November 28, 2010 ago. But over time, the brand was renamed "Erigo" devoted to the provision of treveling purposes by promoting the application of design that is convenient for the consumer. Sadad itself Erigo brand started with the manufacture of products by making casual batik.
Brand Strategy Erigo
With the potential for product development Erigo, Sadat admitted that he was the last date of 15 September 2015 implementing new business strategies with me-rebranding Erigo brand into the concept of street stlye and traveling. This strategy proved and the accomplishment by launching a new collection called "Reflective".
In addition to not have had Sadad also stated that he is also the approach followed by the activity of traveling. With this approach the man who had kualiah in UI is trying to present the products Erigo as an apparel concept that supports the activities of traveling.
His efforts more evident when he was always doing session photo session for its collections in several countries. Of effort and hard work is no doubt when in 2015, Sadad able to achieve business turnover reaching Rp 22 billion.
Although it has been quite successful, but Sadad admits that they will continue to develop Erigo with innovative concepts. He wants Erigo able to become a brand that is always able to meet the needs of the community in the course of traveling with style and of course forget.
Recruit Bloggers As Brand Ambassador
Currently itself Sadad is working with two #blogger that maketh as a brand ambassador Erigo. Two bloggers also be Ambasssador Erigo brand is Lala Karmela and Ballerina. In cooperation over year later the two bloggers will focus on traveling in the country as his campaign.
Campaign all over the archipelago itself will be divided into 12 episodes and presented in a travel story or traveling all over the archipelago with clothes from Erigo products that wear two brand ambassador earlier. Story-ceita was later also planned also will be incorporated into a documentation in the form of videos, photos also a blog post.
In this campaign Sadad stated that in addition to promoting products Erigo, this campaign also aims to inspire young people to get to know the diversity of tourism, culture in Indonesia.
Marketing Strategy and Targets in 2016
In the year 2016 alone Muhammad Sadad launched Erigo vision is traveling with Erigo campaign. Interest launch of this version is to demonstrate to the outside world that Erigo participate lift Indonesian tourism and also increase the creativity of the nation. In 2016 it also Sadad stated that he was directing Erigo on serving consumers with a wide variety of styles guidance broader and could be a trendsetter, especially in Indonesia.
Not just make campaign later this year will also include Erigo Sadad at 44 events in four months. Degan all the things done in the 2016's and also comes with offline and online marketing steps, Sadad targeting turnover of the business will be racing to reach Rp 50 billion.
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