Ingenious Tips "Theft" The Attention of Consumers, with Competitors Positioning Strategies

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For those who are struggling in the business world are certainly getting very familiarthat this world requires a readiness to fight competitors who may be present at any time. Often competitors present bear the excess, even much better than us. This is the reason why it takes the right strategy, "cornering" business competitor in a way that is more effective.

Discussing one of his main business strategies in a competitive environment, it is one competitor positioning. For those who have never heard of this term in a simple step for positioning a competitor changes the positioning, which owns competitor to be profitable for our business.

Using these methods, we can "steal" customers from competitors without the needto form our own positioning in the eyes of consumers. For more information about this competitor positioning strategies are summarized in the following article.

Strategy Change Consumer Perspective
Competitor positioning strategy basically requires the business to understand that brand or posisioning was built business competitor. After knowing positioning, we can begin to think about doing things that might shake the position of our competitors, so that it is no longer considered by consumers. From there we tried to change the views of consumers against established brand to go to our business.

Maybe for some pop business, these strategies have negative impression, because it is designed to break a particular brand of consumer loyalty and turned them into our business. But of course if it's still in business rule, it is considered a valid term.

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Some Examples of Competitor Positioning Strategy
To understand how this strategy works, surely it would be easier if a real-world example. The first instance i.e. competition in the pharmaceutical industry drug Tylenolbrand are performed. Competitor positioning done by Tylenol, exposing the facts about side effects from aspirin. Impact is carried out through advertising in various media. From there, consumers who were once much consume drugs aspirin, slowly began to change the template and assume that he thought Tylenol as a safe drug.

The above example is the transformation of the brand positioning strategy directly.However, the implementation of this strategy, based on the origin of the product. An example of a fact we can observe from the vodka drinks products. As can be seenfrom its name, which is derived from Russian vodka, hinting that most of these products originate from the country of Russia.

But in fact, the largest producer and consumer countries are also precisely located in the United States. Then it is considered to be the manufacturer of the original Russian vodka drinks named Capital. Producers of Capital then held that the actual vodka promotion develops relying more on the United States, whereas if you want to use "original" vodka in Russia, then the choice is the capital.

Another application of competitor positioning is also seen from the hard step wisepotato chips, when the producer managed to capture market share, owner of brandpotato chips Pringless. Pringless, himself, has long been known as one of the largest manufacturers of potato chips for snacks in the main Western Nations United. But in one that is wise came up with advertising campaigns "fees" that many producers,Pringless received from hazardous chemicals.

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If you can see at a glance, in a package Pringless, which is really more lists of chemical names, seemingly quite dangerous "for consumers who still have enough information. Although the material is not hazardous, but competitor positioning strategy held wise a big success even made Pringless the market fell sharply.

If you associated with the business strategy, competitor positioning will be perhapsless effective, given the already so high knowledge of consumers to information. But until now, this kind of strategy is still frequent and often also managed to eat the"victim".

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