Android Apps Key to Success By Kunal Soni, Head of Business Development Google Play

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Android Apps Key to Success By Kunal Soni, Head of Business Development Google Play

In the realm of digital business world, businesses in mobile applications today is a great niche with incredible potential. In fact, the digital giant Google was willing to pay more than US $ 7 billion for mobile application developers. This was disclosed by Kunal Soni, Head of Business Development Google Play, in the event Google for Mobile a few days ago.

But in Indonesia, this Android application business has not so worked up by the developers with the homeland. Until now, local applications from Indonesia who is able to penetrate the ranks of the top 1000 Android app in the world just GoJek alone. Yet according to Veronica Utami, Head of Marketing of Google Indonesia, with the number of mobile Internet users reached 64.1 million, Indonesia is a huge market. Now, therefore, Kunal mention that the developer Indonesia should be able to make a good aplikasi and can be used by many people.

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For that, Kunal share to the developer Indonesia tips on how to ensure the quality of the application to be launched and how the Android app can get a lot of users. Here below is an explanation.

Android Apps Key to Success By Kunal Soni, Head of Business Development Google Play

1. Do not Forget to Wear Alpha Beta Testing

However an application before it actually launched in public, must still go through a trial first. A developer should be trying out their application to a specific user.

According to Kunal, when an application tested on a specific user when the Alpha Beta Testing, and then get a good judgment, then most likely this app will be well received by consumers when it launched. Thus, this phase should be done by each developer before launching his work to the public.

2. Applications Android Users Should Be Tailored To Character

This path must be performed by a developer, an application developer should be able to map the obstacles that may be faced by prospective users. For example in Indonesia, according to Kunal, many smartphone users in Indonesia use the storage capacity is still low.

Moreover, in Indonesia there are still many users who live in areas with weak internet connection. So what should be done by the developer Indonesia is to make an application that the file size is not too big, and does not force users to download and upload large amounts of data.

3. Do Experiments On Google Play Store

A developer should be able to take advantage of the well where the Google Play Store, because there is available a special page that lists such as application name, logo, screenshots and of course, an explanation of the application. Well, according to Kunal, a developer should be able to pay attention to all the existing content, because the first impression of the users are very influential to the sustainability of the application.

4. Using Google Sign In

According to Kunal using Google Sign In is very important for a development application. Application of existing functions in Google Sign In really can help developers to increase the number of application users.

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Kunal says that Google has to provide a service to you as a developer can offer the user to log in to download the browser of your Android application. And it turns out this way is extremely influential in the increase in the number of installations of applications such as what has been done FitBit.

5. Developer Must Keep Doing Promotion

However, a developer must keep doing #promosi despite install the app on Google Play. Developers can promote a variety of services that are already provided by Google such as Google Search, and of course also Youtube.

And do not just stop, developers must also perform the analysis on a promotion on these canals to find a service that gives the best results. If so, the developer should do is to maximize the service.

Those are some tips given by Kunal for application developers who want to have a lot of users. So, as a developer must perform multiple processes are structured so that the application can work with the maximum accepted by the users.

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