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| 50 Factors Affecting Website Ranking in Google |
Tighten belts and grab a snack because this article will be quite long.
200 Factors Affecting Website Ranking in Google
A. Domain Factors
1. Age Domain; In a video released by Matt Cutts (head of Google's spam) stated that domain age influential in determining the ranking of a website in Google, but the effect is not too large.
“The difference between a domain that’s six months old verses one year old is really not that big at all.” ~ Matt Cutts2. Keyword Appears in Top Level Domain; The effect is not too big as happened on SEO in the past, but the keywords in the domain will give a signal that a domain is relevant to those keywords. Currently there are many who use keywords in their domain.
3. Keyword Set In First Word In Domain; As I've mentioned in the article SEO MOZ, domains containing keywords on the first word in the domain has advantages in terms of SEO compared with domains that are not found in the root domain keywords or putting keywords in the middle / end of the domain.
4. Range Domain Registration with the Registrar; Usually the domain has value will be registered in a span of time long enough, eg 3-5 years at a time. Unlike domain for websites registered doorway usually not more than one year.
"Valuable (legitimate) domains are Often paid for Several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain ". ~ Google's Patent
5. Keywords In the Name of the subdomains; Moz based panels, keywords contained in the subdomain will affect the SEO of a website, for example subdomain keyword.maxmanroec.com.
6. Domain Ownership History; The history of the ownership of a domain can affect SEO. Some sites to check the ownership of the site, such as Who.is will provide information on the ownership of a domain to Google and Google could have reset the history or the history of the domain, for example, negating backlink ever refers to the domain.
7. Exact Match Domain (EMD); Some time ago that Google gives a penalty on sites with domain EMD, but this only applies to sites of poor quality. If you build a good quality website with useful content, EMD will continue to benefit from the SEO.
8. Private vs Public WhoIs; Private disetting WhoIs which is an indication that something is "hidden". According to Matt Cutts automatically activate the private WhoIs not reflect badly on the website. But this could have an effect on the 'Trust' or the customer's own search engine on a website.
"... When I checked the whois on them, they all had" whois privacy protection service "on them. That's are relatively unusual. ... Having whois privacy turned on is not automatically bad, but once you get Several of Reviews These factors all together, you're Often talking about a very different type of webmaster than the fellow who just has a single site or so. "~ Matt Cutts9. Name Own Domain Affected Penalty: Google can find out the name of the owner of a website with the help of WhoIs (or perhaps with their own software). Well if Google identifies a person is a spammer, this could result in the name of the domain owner get a penalty, of course, after doing some research on some Google domains owned by that name.
10. Country TLD Extension; Having a domain with the extension of certain countries, such as .co.uk, .us, .it, will help improve the ranking of the website in a particular country, but will limit the ability of the website's ranking globally.
B. Page-Level Factor
11. Keywords in the Title Tag; In addition to the content, title tags or title page of a website is one thing that is very important in SEO. Title tags can have a big impact on the SEO strength of a web page.12. The title begins with the Keyword Tag; According to the data shown by Moz, Title Tag that began with the targeted keywords tend to give better results than the title with keywords at the end of the Title Tag.
13. Keywords in Tag Description; Description of web pages containing the keywords is another relevance that need our attention. It is not too much of an impact, but it will make a positive difference.
14. Addition of Keywords in H1 Tag: H1 tag is "Title tag second" that will help provide a signal to Google that a web page is relevant to a specific topic.
15. Keyword Use in Document: Add keywords on every page of the document on the website will also provide a signal that the document is relevant to certain keywords. For example add keywords to images or PDF files in a web page.
16. Content Length; Article content with the number of words more and more spacious than the article suggested that short shallow. According SERPIQ, content length and in more advantaged in Google SERP.
17. Keywords density; Keyword density is taken into account by Google in determining the relevancy of a page to a topic. But do not use it much because it can damage the SEO of your website pages.
18. Latent Semantic Indexing Keywords in Content (LSI); Until now LSI keywords still have a role in SEO. LSI keywords to help search engines to identify the keywords that have more than one meaning, eg fruit Apple vs Apple company.
19. LSI keywords in the Title and Description Tags; Just as on the content of Web pages, LSI keywords in the Title and Description Tags can help Google differentiate keywords have synonyms. It also acts as a signal of relevancy.
20. Loading Speed via HTML Web page; Google and Bing search engines use website page loading speed as a factor in determining the ranking of a page. Search engine spiders can estimate how much the speed of a website based on the code page of the website and also large files on the website.
21. Duplicate Content; Content that is identical or only slightly modified, can only have a negative impact on a website in the search engines.
22. Rel = Canonical: Use this tag in the right way. Use of this tag will help prevent Google assumes no duplicate content on a website. Read more HERE.
Free 23 page in Chrome; Google can also use the data from the Google Chrome browser users to obtain data about the speed of loading a website, CDN usage, and web speeds associated with other non-HTML.
24. Image Optimization; By adding keywords in Alt, titles, descriptions in the picture, then this would send a signal to search engines that the picture was relevant for a particular keyword.
25. Recency of Content Updates; Google Caffeine Update liked the content is always up to date, especially for the latest news content and much sought after. Google typically displays the date of the last update on a particular web page.
26. The amount of the Content Update; The amount of edits and changes to a web page is one of the important factors. Adding or removing certain sections of the web page has more influence than simply replacing a few words or sentences.
27. History Update Page: Google is also considering the freshness of content in a website. How often is the website updated from time to time, whether daily, weekly, monthly, or annually?
28. Keyword Prominence; Adding keywords on the first 100 words at the beginning of the paragraph would be a strong signal that the content is relevant to a specific topic.
29. Keywords in H2 and H3; Enter keywords that are relevant to the subheading H2 or H3 could be an additional signal that the content is relevant to a particular topic.
30. Keyword Word Order; Search by keyword match exacth contained in the content is usually better than using keywords that are somewhat different. For example the user typing the keyword "surefire strategy to build backlinks", web pages optimized with keywords "surefire strategy to build backlinks" would be a better rank than the pages optimized with keywords "Building backlinks with proven strategies". That is why the keyword research is very important.
31. Quality Outbound links: Provides links to sites whose topics relevant Authority is considered to increase trust Google to a website.
32. Outbound links Theme; According Moz, search engines such as Google can assume your website is relevant to the website that you provide a link. For example, your website is about internet marketing and then provides a link to the website that the contents of furniture, this could give a signal to Google that your website about furniture is not tentan internet marketing.
33. Grammar & Spelling; Grammar and spelling were also included in the calculation in determining the ranking in Google. We recommend that you always use the grammar and spelling of raw untu your website content.
34. Content Syndication; Is the content on your blog / website unique / original? If your content is derived from the results of scraping or copied from other web pages that are indexed in Google, we can be sure your content is not going to get a good position in search engines.
35. Additional Content yanng Helpful; According to Google Rater Guidelines, with additional useful content is an indicator of the quality of a web page. For example tools currency converter, calculator lending and interactive recipes.
36. Number of Outbound Links: Too many dofollow OBL by rail could lead to 'LEAK' Page Rank, and this could undermine the position of the web page in the Google SERP.
37. Multimedia; Add pictures, video and other multimedia elements can add to the quality of the content.
38. Number of Specific Internal Link to page; The number of internal links to a page within your website indicates that the page is important and is still associated topic.
39. Internal Quality Link Toward Specific page: Internal links from pages that have authority in the domain has a more powerful effect than a page with no or low PR.
40. Broken Links: Do not let no broken links on your website. Too many broken links is a sign that the website is overlooked. Google Rater Guidelines Document uses broken links as an indicator in assessing the quality of a website.
41. Reading Level; Google can estimate the level of ease of reading a page of content in a website. But there is much debate about what they do on such information.
Some people say the content is easy to read visitor (basic level) can help SEO because it is more interesting to read. According Linchpin SEO, reading level one of the factors that differentiate between the quality of web content factory.
42. Affiliate Link: Insert Affiliate links on the web page will not hurt your website rankings in the SERP. If the affiliate link rather a lot in the website, the Google algorithm may be concerned about the quality of your website on the other hand to ensure that your website is not Abal Abal sites.
43. Errors HTML / W3C validation; The number of mistakes were sloppy HTML or coding is a sign that the quality of the website is not considered. Although there are still pros and cons, many SEO experts who say that the W3C validation is one of the important signals in SEO.
44. Domain Authority Website; Page websites that have a high domain authority will get priority in Google SERP compared with the website domain authority is low.
45. PageRank website; Although not a benchmark, but generally web pages that have high PR tend to get better rankings in Google SERP than the web page PR is low.
46. Website URL page; According to records at Search Engine Journal, a website with a long URL is not good rank in the search engines.
47. URL Path; Weather posts or pages that are close to the homepage tend to get increased authority.
48. Human Editors; Although there has been no confirmation from Google about this, Google has filed a patent for a system that allows the Human Editors affect Google SERP.
49. Page Category; Weather category is one of the signals of relevance between the content. Pages that are part of a related category will gain increased relevance compared to other pages in the category of unrelated or less related.
50. WordPress Tags: Tags are signals of relevance to the more specific WordPress website. According Yoast.com, the only way to increase the SEO of your website is to connect the content with other content, and more specifically the group of posts that are linked to one another made in tags (marks).
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Good Luck and happy blogging.
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