Yogrt Applications ~ Achieves 1 Million Users Thanks to the concept of "Zero" Friends Different

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Applications Yogrt ~ Achieves 1 Million Users Thanks to the concept of "Zero" Friends Different

One product technologies also contribute a major influence on the development of mobile technology is the mobile application. Currently, there are so many diverse mobile application platforms ranging from Android, iOS, Windows, BlackBerry and other operating systems can be downloaded easily and free of course.

These applications have a variety of uses that can help the purposes of users of mobile devices. And one of the most widely used functions namely in terms of social media communication. The reason is of course because the current social #media desperately needed by various groups to facilitate their online activities.

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But to be a popular social media applications, required special advantages that no other applications. This factor is successfully realized by the application Yogrt. Introducing the concept of 0-friend that does not exist in similar social media applications, in fact, at this time the application has been successfully siphon interest of no less than 1 million users


Learn about the advantages of application Yogrt, peers can see in the following article.

Overview of Application Yogrt

Yogrt application is location-based social media application that offers the experience of online communication more freely and widely. Was introduced in October 2014 and, at this time Yogrt application has spread almost throughout Indonesia with the number of users reached 1 million people.

According to co-founder Yogrt Roby Muhammad, one of the unique things that successfully brought by besutannya application is the concept of 0-friend (zero friend), who never found in other social media services. With this concept, users will be able to add friends Yogrt not only from the inner circle, but also from outside. That's what makes this service is able to create an impression of freedom of communication is very broad. Moreover, Roby said that the concept is successfully carried by a team of developers after the observation of the interaction patterns of social media users in Indonesia.

"We studied the patterns of interactions among users and we found that in social networks, the more users find a friend to confide in and share information," said Robby.

Excess concept 0-Friend

Further discuss the concept of zero ala Yogrt friend, there are advantages and also the local nature of Indonesian users who try to be brought into this application. That is, social media users in Indonesia actually have more destinations to add friends, vent and share information. Plus this concept fit perfectly with the character of the young man in Indonesia with a vulnerable age 18 to 25 years is the target market Yogrt application.

Tracing the concept of friendship offered by other social media, according to Roby can be classified into two types namely the circle is closed and the concept of landscape follower. As an example for the social media Facebook and #Path, using a closed system where the circle of communication is centered on a circle of friends that have been created by users. While the second, follower concept can be found on social media services such as Twitter and Snapchat. Both of these applications require their followers continue to supply a comment or response on the status of the upload.

This is where the gap is trying taken by developers Yogrt with the concept of 0-friend flagship. Unlike Twitter, even with friends numbered zero even though we can still share and obtain information on the location-based social network. From there finally a more open communication can be realized without having confined the limits of friendship.

Anyone Can Be a Superstar

This then can be used badly Yogrt application users who want always to exist without having trouble making friends. Everyone can become popular in Yogrt as long as it is able to present useful content and provoke their new location-based interaction.

"Anyone can become a super star in Yogrt, even social media application allows users to get new friends and new interactions from around the location of users, so it is not just a friend move in daily life to social media," said Roby.

But despite being in open communication, users do not need to fear or worry about the safety factor this one application. With a security system services and also some security features such as Hide, Block and Report, any incoming content will be filtered in accordance with the wishes of the user.

For problems that smells sara content and pornography, the direct supervision of the developer is also always performed to ensure that content does not circulate freely on the online platform on this one.

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